Vimto

Whilst pouring myself a glass of Vimto, I started thinking about how much personality the brand already has, and how naturally that could lend itself to illustration.

The idea became a summer edition of the packaging, using illustration to bring a sense of community into the brand. The challenge was to add something new without losing what makes Vimto recognisable in the first place.

The result keeps the existing identity at the centre, while introducing a playful illustrated world around it. It got me thinking about how small, seasonal changes to familiar brands can create something that feels fresh, collectible and worth picking up.

Even when you probably didn't need another bottle of Vimto!