Third Wheel

During lockdown in 2020, Henry had an idea to take his usual theatre work into the digital world. Third Wheel was a webcast series created by Roadnight & Johnson, requiring a logo, social assets, YouTube banners, icons and a title sequence.

The comedic concept was central to the brief. Henry wanted a logo with the same charisma as the characters in the series, with orange as a starting point and the rest left open to interpretation.

Our conversations wandered through all sorts of references, including one particularly important moment about Tracy Beaker. From there, Jacqueline Wilson became a natural visual reference for the energy of the series — expressive, colourful and full of character.

The identity developed around a custom logo font, bright colour and playful supporting elements that could be rearranged across different social and YouTube layouts. This gave the brand flexibility while keeping its personality recognisable wherever it appeared.

Third Wheel launched with lots of interest, gaining over 100 subscribers in its first week. A fun lockdown project that became the beginning of many productions to come.