Pink Panda Matcha

Pink Panda Matcha is a matcha brand founded by Laura Mathias.

One thing that became obvious was how much creativity and passion Laura had for the brand. Her existing choices reflected that personality and ambition, but some of the design needed reframing to work more effectively as a brand, from readability and accessibility to how the products would stand out on shelf.

Laura wanted to be closely involved in the process, so we worked through the brand together, live-processing ideas and talking through what she liked and didn't like as we went. This helped keep the personality and expression she loved, while bringing in the structure and clarity the brand needed.

The result gave Laura the confidence to pitch Pink Panda Matcha to local coffee shops, where it went on to become one of the top matcha suppliers in Liverpool.