Mino

Mino began as an exploration into whether a D2C brand could create the same sense of personality and connection as a people-focused brand.
The starting point came from an unlikely place: a gym vending machine. Clean, minimal packaging sat behind glass, even when the products themselves were essentially glorified chocolate bars. There was an opportunity to do something much louder.

Mino became a cheeky, unapologetic brand built around bright colour, bold typography and gym-inspired sticker illustrations. Every touchpoint was designed to feel part of the same world, from the products and packaging through to the trucks delivering them.

The result is a brand that doesn't try to blend into its surroundings. It embraces its personality completely, creating an experience that feels energetic from delivery to door.