Hewitt's Books

This project began with a simple idea: a man reading a book, inspired by the world of Roald Dahl and Quentin Blake.

But behind the initial brief was something more personal, Luke’s love of books. His childhood favourites and passion for antiquarian books all pointed towards a brand that needed to feel nostalgic, curious and full of character.

The identity developed around expressive illustration and playful typography, bringing a little of that childhood bookshop magic into the world of antiquarian books. A more considered colour palette kept the identity feeling refined, while the character became a recognisable doorway into the world of Hewitt’s Books.

The result is a brand that feels personal without being overly literal. This gave Hewitts Books a personality of its own, while still feeling unmistakably like Luke.