Giulia Devanzante Psychology

Giulia came with plenty of ambition and personality, but no clear idea of what she wanted her new personal brand to look like.

Rather than starting with a logo, the process began by exploring different directions for what the brand could become, giving Giulia something to react to. Our conversations quickly led towards ink blot tests and the idea of representing the brain through a visual mark.

There were plenty of ideas for what the logo could become. The challenge was bringing them together into something concise and clear, holding meaning for Giulia while still making sense to the people she wanted to work with.

Themes of connection, conversation and the brain began to shape the identity, eventually leading to an icon that felt personal to Giulia and relevant to her clients. Calm colours and simple typography balanced the more expressive concept, keeping the overall identity considered, calm and confident.

The final direction gave Giulia the clarity and confidence to launch her new personal brand in Milan.