Culture&Co

On a free day, I wanted to play with some fun illustrative sketches, so I started looking for an excuse to put them somewhere. With Valentine's Day coming up and a skincare haul sitting on my shopping list, Culture & Co quickly became the answer.

The idea became a Valentine's edition of the brand's best-selling products, with a little twist. Rather than making the campaign about buying skincare for someone else, the focus became looking after yourself.

That led towards the sketchy feel of a high-school journal, bringing together doodles, notes and small self-care joys. These ideas were paired with themes of healthy boundaries to create packaging that felt both chic and playful.

A small personal project, but a useful one. It gave me space to experiment with illustration, packaging and campaign thinking with full creative control, and see where the ideas could take me.